Genevieve Claire — available for comment.
AI automation engineer specializing in Claude Code, AI agents, MCP servers, and CRM migration for multi-location operations. Previously EA Sports FIFA (a $7B global franchise) and Film/TV VFX on Skyfall, Avengers, and Game of Thrones.
Topics I'm available to comment on
Production experience, not theory. Each topic backed by current or recent client work.
Claude Code in production
Running Claude Code on real client engineering — CRM migrations, multi-location builds, AI agents. What works at 3am when nobody is watching.
AI agents replacing manual ops work
The four production layers (LLM, tools, memory, observability). Why most "AI agent" demos break in production. Concrete failure modes from real builds.
MCP servers & the open AI tooling layer
Model Context Protocol. How custom MCPs are replacing point-to-point CRM integrations. What "agentic" actually means when the rubber hits the road.
Multi-location operations infrastructure
Franchise + multi-unit operations. The cost of disconnected tools per location per year. What real consolidation looks like.
CRM migration economics
Monday/HubSpot/Salesforce → GoHighLevel migrations. Real numbers from real engagements. Why most migrations fail and the pilot-first pattern.
The solo AI ops business model
How AI automation engineering compresses to a one-person studio. Margin economics, scaling without headcount, what stays a moat.
Cross-industry pattern analysis
VFX coordination → game production → AI ops infrastructure. The same job at different scales. Why the manual integration layer is universal.
Production AI vs demo AI
The boring infrastructure layer that separates a working system from a viral demo. Observability, guardrails, graceful degradation.
By the numbers
Quotable stats from client work, verifiable with permission.
identified, single client
shipped AI sales agent
(EA Sports FIFA)
(Skyfall, Avengers, GoT)
Verifiable credentials
Every claim sourced.
Bio — pick the length you need
Three versions, all approved for verbatim use.
Genevieve Claire is the founder of Formaum, an AI automation engineering studio building bespoke systems for multi-location operations. Previously EA Sports FIFA and Film/TV VFX.
Genevieve Claire is the founder of Formaum, where she builds bespoke AI automation systems for multi-location operations — CRM migrations, AI agents, and the production infrastructure that runs them. Previously she worked on EA Sports FIFA (a $7B global franchise) and Film/TV VFX on Skyfall, Avengers, and Game of Thrones. Based in Vancouver, BC.
Genevieve Claire is the founder of Formaum, an AI automation engineering studio that builds bespoke systems for multi-location operations. Her work spans CRM migrations, AI agents in production, MCP server integrations, and the boring infrastructure that makes those systems actually run at 3am when nobody is watching. She came up through the production-engineering side of high-stakes operations — EA Sports FIFA (a $7B global franchise) and Film/TV VFX on Skyfall, Avengers, and Game of Thrones — before pivoting to AI automation full-time. She writes regularly at formaum.com/blog on Claude Code, MCP servers, AI agents, and the multi-location operations layer that AI is quietly rewriting. Based in Vancouver, BC.
Press assets
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Recent mentions
Selected coverage.
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