Genevieve Claire. Available for comment.
End-to-end engineer. My work blends software engineering and operations engineering: production code, schemas, services, APIs, and observability for CRM migrations, multi-location workflows, and AI agents. Production discipline trained inside EA Sports FIFA, a $7B global franchise, and on Film and TV productions with $100M-plus budgets: Skyfall, Avengers, Game of Thrones.
Topics I'm available to comment on
Production experience. Every topic backed by current client work.
Claude Code in production
Production code shipped by Claude Code under continuous load. Engineering judgment prevents corrupted schemas and silent data drift at scale.
AI agents replacing manual ops work
Four production layers: LLM, tools, memory, observability. Demo agents break on edge cases. Production agents require explicit failure modes.
MCP servers & the open AI tooling layer
Model Context Protocol replaces brittle point-to-point CRM integrations. Custom MCPs ship against real APIs with real auth and real rate limits.
Multi-location operations infrastructure
Franchise and multi-unit operations. Disconnected tools leak inbound through mis-routed leads, follow-up gaps, and stale data per location. Consolidation is engineering work, not configuration.
CRM migration economics
Monday, HubSpot, and Salesforce to GoHighLevel migrations. One mis-mapped field corrupts 309,000 records. Pilot-first prevents catastrophic rollouts.
The solo AI ops business model
AI automation engineering compressed to a one-person studio. Margin economics, scaling without headcount, what stays defensible.
Cross-industry pattern analysis
VFX coordination, game production, AI ops infrastructure. Same job at different scales. The manual integration layer is universal.
Production AI vs demo AI
Infrastructure separates working systems from viral demos. Observability, guardrails, graceful degradation. Failure modes named in advance.
By the numbers
Quotable stats from client work, verifiable with permission.
identified, single client
shipped AI sales agent
(EA Sports FIFA)
(Skyfall, Avengers, GoT)
Verifiable credentials
Every claim sourced.
Bio: pick the length you need
Three versions, all approved for verbatim use.
Genevieve Claire founded Formaum. End-to-end engineer building bespoke AI automation for multi-location operations. Trained inside EA Sports FIFA ($7B franchise) and Film/TV VFX on Skyfall, Avengers, Game of Thrones.
Genevieve Claire founded Formaum. Her work blends software engineering and operations engineering: production code, schemas, services, APIs, and observability for CRM migrations, multi-location workflows, and AI agents. Production discipline trained inside EA Sports FIFA, a $7B global franchise, and Film and TV productions with $100M-plus budgets: Skyfall, Avengers, Game of Thrones. Based in Vancouver, BC.
Genevieve Claire founded Formaum, an end-to-end engineering studio building bespoke AI automation for multi-location operations. Her work blends software engineering and operations engineering. Vertical: production code, schemas, services, APIs, observability. Horizontal: CRM migrations, multi-location workflows, AI agents, internal tooling. One brain from discovery to production. Production discipline trained inside EA Sports FIFA, a $7B global franchise, and Film and TV productions with $100M-plus budgets: Skyfall, Avengers, Game of Thrones. She writes at formaum.com/blog on Claude Code, MCP servers, AI agents, and the production infrastructure multi-location operations depend on. Based in Vancouver, BC.
Press assets
High-res, ready for publication.
Recent mentions
Selected coverage.
Coverage list updating. Quote or mention Genevieve? Email a link and we'll add it.
On deadline?
Book a discovery call or message on LinkedIn. Same-day response on AI, Claude, and multi-location operations stories.